New York, NY—March 15, 2022

ARTBnk, a leading source of valuation, financial performance, and liquidity data on the global art market, and iownit, which specializes in using digital technologies to transform private markets, have announced a collaboration to create new fractional investment opportunities in the art marketplace.

iownit’s private blockchain-based technology platform underpins this digitization and fractionalization process, providing investors with an experience that is easy to use. Using this platform, investors will be able diversify their portfolios while staying compliant.

Driven by ARTBnk’s best-in-class database of art sales—which includes several decades of pricing information for tens of thousands of artists—and its AI-driven art valuation tool, both sellers and buyers will be able to transact with clarity, knowing the value of the object and its historical financial performance.

“iownit’s purpose has been to unlock the potential & possibilities of the alternative investment marketplace for investors through technology & innovation. With this strategic partnership, we provide broadened access for investors to participate in the art & collectibles marketplace with tools to support future access to liquidity,” 

Hamid Gayibov, iownit co-founder and CBDO.

“We are excited to launch this new collaboration with iownit, pioneering new ways to use our exceptional data set on the art market to support the growing interest in fractional art investing, Bringing blockchain technology to this process is an important component for us, recognizing the growing interest in this approach to tracking ownership and the ease with which it can be integrated into end-user applications for individual investors. Given their history and experience, the iownit team was the logical partner for ARTBnk, and we are looking forward to working together.”

Jamie Lafleur, CEO of ARTBnk

The use of permissioned blockchain technology enables record-keeping that is immutable & secure, this is something regulators have been increasingly focused on when it comes to digital assets. iownit’s SEC-registered Alternative Trading System (ATS) enables secondary trading of these fractionalized art shares, providing much sought-after liquidity options that investors increasingly seek. 

iownit’s SEC-registered Alternative Trading System (ATS) further enables secondary trading of these fractionalized art shares, providing much sought-after liquidity options that investors increasingly seek.

About ARTBnk

Founded in 2017, ARTBnk’s mission is to provide transparency to those who collect, deal in, finance, and insure art. The first and only service to provide a standard benchmark to determine the legitimacy of valuation in the art world, ARTBnk uses an AI-driven platform supported by a fully normalized proprietary database to deliver accurate, unbiased, and trustworthy valuations. These fair market valuations are a critical tool for those who view art as an alternative financial asset class, and serve as the foundation for ARTBnk indices along with other financial art performance indicators. In addition to data services, ARTBnk offers solutions and tools for the wealth management, insurance, lending and finance communities, as well as apps designed for art professionals and collectors. See more at:

About iownit

Our purpose is to unblock the potential and possibilities of the alternative investment marketplace for investors through innovation, technology and market expertise. Driven by our vision to create a modern financial operating infrastructure & marketplace for investing in alternatives, our user-friendly blockchain based technology solutions have been designed to bring about true digital transformation for our clients.

Our customizable and turnkey technology solutions enable broadened access and facilitate greater investor participation by allowing asset managers, custodians, transfer agents, RIA’s, broker dealers and investors to participate in the alternative investment marketplace with ease, securely & efficiently while staying compliant.

iownit partners with like-minded organizations that are also looking to transform the alternative markets for a digital future, and we are actively expanding our network of third-party broker/dealers ready to embrace digital transformation for private markets.

Securities are offered through iownit’s affiliate, IOI Capital and Markets, LLC (“IOICM”). Member FINRA and SIPC.  IOI Capital and Markets, LLC ( is a wholly owned subsidiary of iownit Capital and Markets, Inc. For more information about, please visit our website or contact us at


This is a marketing communication and is for informational purposes only. This document does not constitute an offering or a recommendation to buy, sell or hold any security and shall not be deemed an offer to sell or a solicitation of an offer to buy any security. Securities offered on the iownit ATS have not been registered under the Securities Act of 1933 and cannot be resold or transferred unless the sale or transfer is registered with the SEC or otherwise exempt from registration. Investments mentioned here should be considered long-term.

Art as an asset or a fractionalized asset, is speculative, involves a high degree of risk, is generally illiquid, may decrease in value, is subject to potential market manipulation risks and may expose investors to loss of principal. Investors must be able to afford the loss of their entire investment. Fractionalization is based on a single asset with 100% of the investment concentrated in a single artwork which makes such investment highly risky.

Forward-looking statements should not be relied upon: This release contains certain forward-looking statements that are subject to various risks and uncertainties. Forward- looking statements are generally identifiable by use of forward-looking terminology such as “may,” “will,” “should,” “potential,” “intend,” “expect,” “outlook,” “seek,” “anticipate,” “estimate,” “approximately,” “believe,” “could,” “project,” “predict,” or other similar words or expressions. These are based on certain assumptions, discuss future expectations, describe future plans and strategies, or state other forward-looking information which are inherently uncertain and actual outcomes could differ materially from those set forth or anticipated in any forward-looking statements you receive. You are cautioned not to place undue reliance on any of these forward-looking statements.–collectibles-301503192.html

For more information, please contact:

For ARTBnk:
Sascha Freudenheim
PAVE Communications & Consulting

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For iownit:

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